For the coach who's also the fundraiser
You know your donors
want to help.
You just don't have time to write the emails, send the thank-yous, or track who gave what. You're running practice, planning travel, and managing 12 other things. We handle the fundraising part.
— Every athletic director we talked to
Every donor has a reason to give
Research shows donors aren't random — they fall into three groups, each driven by a different motivation. The trick is knowing which switch to flip for each one.
The Heart Switch
Alumni & Individuals
They give because it feels good. Nostalgia for their playing days, pride in their school, the warm glow of making a difference. Science calls it “warm-glow giving” — the literal psychological reward of generosity.
What works: Personal stories, impact updates, legacy recognition. Show them exactly what their $50 did.
The Business Switch
Major Donors & Corporate
They give because it's smart. Tax benefits, naming rights, community visibility, goodwill. They want to see ROI — not just on paper, but in the community knowing their name.
What works: Naming opportunities, sponsor recognition, branded giving events. Make their investment visible.
The Community Switch
Local Businesses
They give because it's good advertising. A banner on the field, a logo on the program, a shout-out on social media. For a local pizza shop, sponsoring the team is the best $500 marketing spend they'll make all year.
What works: Field banners, social mentions, game-day recognition. Give them exposure their customers will see.
Resonance helps you speak to all three. Our AI writes messages tuned to each type of donor — so the alumni get nostalgia, the business gets ROI, and the pizza shop gets visibility.
The thank-you that changes everything
Donor psychology research tells us something powerful: the first 48 hours after a gift are the most important moment in the entire relationship.
4x
more likely to give again
when thanked within 48 hours
86%
of first-time donors never give again
because nobody followed up
$7,500
saved on a $50K campaign
vs. Snap! Raise (5% vs 20%)
What Resonance does automatically:
Day 2
Thank-you email
Personal, warm, specific to their gift. Written by AI, approved by you.
Day 30
Impact update
Show them what their money did. A new scoreboard, travel to the tournament, gear for the team.
Day 60
Friendly touchpoint
A season update, a behind-the-scenes photo, a win to celebrate. No ask — just connection.
Day 90
Gentle re-engagement
Reference their past support. Share what's changed. Invite them to give again when they're ready.
You set this up once. It runs for every donor, every time, forever.
If this sounds like you...
“I write 4-6 appeal letters a year. Each one takes 3-5 hours for the draft, then another 2-3 to personalize.”
“I find out a donor stopped giving when I run the year-end report — 12 months too late.”
“Snap! Raise took $8,000 off our last campaign. That's two road trips we couldn't take.”
“I'm also the compliance officer, the travel coordinator, and I coach three sports.”
“I know a 48-hour thank-you matters. I just can't do it for 200 donors by myself.”
“92% of programs like mine have tried AI tools. Only 7% got real results.”
Resonance was built for exactly this.
Set up in 5 minutes
Tell us about your program
Your school, your sport, your goals. Two minutes of typing.
Upload your donor list
Got a spreadsheet? Upload it. Don't have one? Add people as you go.
Create a campaign
Name it, set a goal, and you get a donation page to share anywhere.
Let AI write your first email
Pick a tone, review the draft, and send it. Sounds like you wrote it.
Turn on automatic follow-ups
Every donor gets thanked, updated, and re-engaged. You never forget.
The math is the marketing
On a $50,000 campaign — the kind D3 programs run every year:
Snap! Raise
20%
platform fee
You lose $10,000
No AI. No donor intelligence. No stewardship.
Resonance
5%
platform fee
You keep $7,500 more
AI emails. Auto thank-yous. Donor tracking. All included.
Built for small programs with big hearts
Resonance was designed for D3 and NAIA athletic programs — teams with a few hundred supporters and no development staff. If you're a coach who's also the fundraiser, this is for you.
5 min
to set up
$0
monthly fee
5%
only when you raise
Your donors are ready.
Are you?
Set up your program in 5 minutes. No credit card. No monthly fee. You only pay when you raise money.